Why Every Website Needs Search Engine Optimization
Released on = September 4, 2006, 5:04 pm
Press Release Author = Lawimore Communications Inc.
Industry = Internet & Online
Press Release Summary = A brief introduction to the importance of search engine optimization, including two of the most powerful free online tools.
Press Release Body = Most people who have websites do not understand or appreciate the importance of search engine optimization. Here\'s a brief explanation of why this is so important for your website - whatever it is.
Currently about 6,000 people per SECOND are using an Internet search engine like Google or Yahoo to find what they are looking for. Some people only want information. Others are looking for a product or service to purchase. No matter what your business or organization provides, some of those people could be potential customers, members or users of your products or services. But can they find your site with a search engine?
Now if they don\'t know your company already exists, they won\'t type in its name of course. Instead they will type in the name of the product or service they are looking for - \"marketing services,\" \"digital cameras,\" \"skydiving lessons,\" \"basement waterproofing\" - you name it. These people will never find your website unless it is optimized for \"keywords\" such as these which potential customers or members would naturally use while searching online.
But unless your website is the only one in the world offering a unique product, such as \"left-handed monkey wrenches for right-handed violinists,\" or \"advanced filing and polishing of index finger nails,\" etc. you will have to COMPETE with other providers for a high search engine ranking. Most people are in such a hurry, they will never look past the first page of search results unless they cannot find ANYTHING close to what they are looking for. However, if what they are looking for pops up on the first page of search results, using the same words they used to search with - BAM! - they are off to check out that site. And where is your site lised? Page 2? Page 7? Not at all?
So how do you compete effectively? Search Engine Optimization (SEO) is both art and science. It helps if you understand what keywords your potential customers or members are using when they do searches. One of the best tools for that purpose is the Yahoo Search Marketing suggestion tool, formerly Overture. Sometimes it is used so heavily it is not functional - if that happens, just come back and try again in a few minutes or hours. But on a good day you will find this truly valuable SEO tool at http://inventory.overture.com/d/searchinventory/suggestion/ This will give you a good understanding of how many searches per month there are for each keyword, and the competition for keywords important for your website.
There are many more tools, some free and some paid, some online and some off, that you can use to determine what keywords to optimize for your website, and how best to do that. For a more complete orientation, including a full array of over 250 focused training videos, be sure to visit http://www.InternetMarketingPC.com, home of the Internet Marketing Profit Center.
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